You Bought the AI. Where's the ROI?


Every enterprise is buying AI. Most aren't getting the returns they expected. New research across 600 enterprise decision-makers shows that organizations with the right foundations are six times more likely to achieve measurable AI ROI – but the majority are still stuck in pilots, with tools that don't connect and investments that don't compound. MACH Alliance President Jason Cottrell cuts through the noise to explain what's actually blocking AI at scale, what the organizations getting real results are doing differently, and what needs to happen next – across your vendors, your architecture, and your industry.
 


Tuesday 24 March 11:30 AM - 11:40 AM Discovery Stage

Add to calendar 03/24/2026 11:30 03/24/2026 11:40 You Bought the AI. Where's the ROI? Discovery Stage US/Pacific
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Speakers

Jason Cotrell

President, MACH Alliance

Amanda Cole

CMO, Bloomreach