Colleen Waters

VP, Ecommerce Steve Madden

Colleen Waters is Vice President of Ecommerce at Steve Madden, where she oversees a multi-brand portfolio including Steve Madden, Dolce Vita, Betsey Johnson, ATM Collection, and Blondo. With more than 20 years of experience in retail and digital commerce, she has led the launch of innovative initiatives such as TikTok Shop, Buy with Prime, and ChatGPT-powered checkout experiences. Prior experience includes roles at Victoria’s Secret, HBC (Saks Fifth Avenue, Lord & Taylor, Hudson’s Bay Company), and Bloomingdale’s. She is also an advisor to the University of Delaware’s Department of Fashion and Apparel Studies, supporting the next generation of fashion and retail leaders.