Lauren Price

SVP of Marketing & Communications COS

Lauren Price is SVP of Marketing & Communications for COS in North America, a global fashion brand based in London. She is responsible for the overall omnichannel marketing strategy and execution in North America, including brand and performance marketing, influencer, PR & Communications, and CRM.

Prior to joining COS, Lauren was a part of J.Crew Group where she served as VP of Ecommerce for J.Crew, owning the ecommerce P&L and loyalty program, and earlier as VP of Marketing Strategy for J.Crew, J.Crew Factory, and Madewell where she led marketing planning and measurement, customer insights and analytics. Lauren has over 15 years of experience in marketing and ecommerce. Prior to working on the brand side, Lauren was a trusted consultant and strategist for leading global fashion and luxury brands. She has served as Sector Lead for Retail & Luxury as L2, Inc., VP of Research & Advisory for Retail at Gartner, built the Brand & Retailer Growth team at Lyst, and was a strategist in the Retail Practice at Demandware, now Salesforce Commerce Cloud.

Lauren is a graduate of Vassar College.