CMO Rapid Fire: Funnels, Fallacies, and the Future of Marketing

The familiar foundations of marketing—funnels, impressions, GRPs, and ROAS—are being tested by today’s fast-moving consumers, relentless technological shifts, and evolving retail landscape. If traditional metrics no longer fully capture success, how should marketing effectiveness be redefined? In this dynamic, insightful session, four leading CMOs challenge conventional wisdom, dissect enduring marketing myths, and reveal the new standards they’re embracing to drive growth in an era defined by disruption, data overload, and digital complexity.