Creating and Communicating Value to Customers

With over 75% of Americans feeling stressed about their finances, it’s no surprise people are rethinking how they spend and hunting for more affordable options. But here’s the twist: value takes other forms beyond just “cheap.” Shoppers are still splurging on pricier items when they see the extra value—like luxury products that hold their resale worth. They’ll also spend more if they get convenience or save time as a result. In this series of fireside chats, senior execs will share their candid views about how consumer brands can authentically strike that tricky balance between keeping prices appealing and delivering other forms of value that’re worth the splurge.