Customer Data and The Future of Loyalty

Modern loyalty programs are driven by personalization, powered by AI, and fueled by customer data. Brands are using everything from demographics to purchase history to  events and occasions to create loyalty experiences that feel tailor-made. But how well are these strategies working, in an era with shoppers more fickle than ever? And how can companies build loyalty programs that stand out from the crowd? This session will help you find answers, featuring three companies that are shaking up the loyalty game. They’ll share how they are turning customers into advocates and keeping them coming back.