Endless Versus Edit: Blending Data and Experience to Curate Product Selection

At Shoptalk Spring last March, Macy’s CEO Tony Spring hit us with a strong defense of the role of merchandising: “It’s not the endless aisle, but the best aisle” that matters to shoppers. Boom. But curating that best aisle isn’t just about gut feelings anymore—it’s all about mixing intuition with data-driven smarts. In this session, three retail execs will share the tools they’re using to stay ahead of ever-changing shopper preferences and make sure their physical and virtual shelves are packed with items people actually want, whether it’s trending nationwide or a regional specialty.