Frameworks Tactics & Takeaways: Maintaining Brand Relevance With Younger Generations
Younger shoppers are shaking up the market—Millennials and Gen Z control over 50% of global consumer spending, with a jaw-dropping $1.4 trillion in purchasing power just in the U.S. But how can retailers break through the noise and keep pace with the changing expectations and preferences of this digitally native, trend-driven crowd? In this session, a leading analyst who has cracked the code will share their winning strategies. After their presentation, we’ll jump into a lively discussion with a consumer brand leader, packed with insights to help your brand thrive with younger customers.
Wednesday 26 March 15:15 - 15:55 Hospitality
Trendspotting - Staying Ahead of Fast-Changing Tastes and Preferences
Younger shoppers are shaking up the market—Millennials and Gen Z control over 50% of global consumer spending, with a jaw-dropping $1.4 trillion in purchasing power just in the U.S. But how can retailers break through the noise and keep pace with the changing expectations and preferences of this digitally native, trend-driven crowd? In this session, a leading analyst who has cracked the code will share their winning strategies. After their presentation, we’ll jump into a lively discussion with a consumer brand leader, packed with insights to help your brand thrive with younger customers.
Hospitality US/Pacific
