Frameworks Tactics & Takeaways: (Re)-Defining and Communicating Brand Values

Shoppers today are hyper-aware of brand values, and aren’t shy about commenting on them. Defining (or redefining) and communicating a company’s purpose can feel fraught. When should a brand speak up? When should it mind its business? We'll set the stage with a presentation from an industry expert, followed by an engaging conversation with a retail leaders who has lived this challenge. Expect practical takeaways on how to define and articulate a brand’s story, and communicate what it stands for with authenticity, clarity, and impact.