Generational Research: Points of View on Gen Alpha and Gen X
Gen Alpha may not be old enough to drive, but they’re already steering over $500 billion in family spending. Meanwhile, Gen X, with $2.5 trillion in purchasing power, is often overlooked as a major force in retail. These two generations are shaping the future of shopping in profound ways, and staying ahead of their ever-changing preferences is a must. This session will feature the latest trends and insights into the shopping habits of these two key segments. With two punchy presentations and lively Q&A, you’ll leave with fresh ideas and practical insights to fine-tune your strategy and connect with these powerhouse shoppers.
Wednesday 26 March 08:55 - 09:35 Hospitality
Trendspotting - Staying Ahead of Fast-Changing Tastes and Preferences
Gen Alpha may not be old enough to drive, but they’re already steering over $500 billion in family spending. Meanwhile, Gen X, with $2.5 trillion in purchasing power, is often overlooked as a major force in retail. These two generations are shaping the future of shopping in profound ways, and staying ahead of their ever-changing preferences is a must. This session will feature the latest trends and insights into the shopping habits of these two key segments. With two punchy presentations and lively Q&A, you’ll leave with fresh ideas and practical insights to fine-tune your strategy and connect with these powerhouse shoppers.
Hospitality US/Pacific
