Keeping Loyal Customers Engaged: Subscriptions, Gamification, and More

The retail rule of thumb for keeping loyal customers coming back is pretty simple: make it easy or make it fun—or better yet, do both! Subscriptions and auto-replenishment keep things hassle-free, while gamified loyalty programs add a layer of excitement with personalized perks and playful rewards. Done well, gamified loyalty sparks emotional connections, boosts purchases, and keeps customers coming back for more. Three senior leaders who’ve nailed both approaches to customer engagement will share their knowledge. They’ll share the formal and informal loyalty features that are working to turn “maybe” shoppers into loyal fans.