Masstige: Brands and Products Blending Economy and Aspiration

Masstige—"prestige for the masses"—is taking the retail world by storm. Fueled by social media trends like “quiet luxury” and dupe culture, thrifty Gen Z and younger Millennial shoppers are loving brands that serve up elevated vibes without breaking the bank. In this session, an industry expert will break down why masstige is such a big deal for shoppers today. Plus, executives from three consumer brands that have nailed the art of mixing affordability with aspiration will share how they’re winning over shoppers who want champagne dreams on a beer budget. 🍾✨