Thinking Strategically About Pricing and Promotions

Discounts might seem like a quick win to boost sales and clear out inventory, but reality is challenging — constant markdowns can erode your margins and make your brand look like it’s always on sale. The smart move? Strategic promotions. Think conversion perks, loyalty bonuses, and affiliate links that build value instead of slashing it. In this session, you’ll hear senior leaders discuss how they’re using pricing and promotions tactically to keep customers coming back while keeping their brand’s rep intact.