Track Keynote: Defining and Earning Loyalty in a Crowded Retail Environment

Loyalty is having a moment. With shoppers more prone to chase novelty and deals than ever, consumer brands are re-thinking how they promote stickiness, moving away from the old world of "buy 10, get one free" to a new world of personalization, gamification, mixing financial and emotional rewards to engage and delight. This Track Keynote will feature a senior leader of a major retailer who will share how his team is thinking about and measuring customer loyalty, and the multiple tactics they’ve deployed to stay at the top of shoppers' hearts and minds.