Track Keynote: Defining the Brand Narrative

In an age when people crave authenticity and connection, it’s tougher than ever to create a brand narrative that truly sticks. This fireside chat with one of retail's most dynamic innovators will explore the art of storytelling and uncover the secrets to building a brand that resonates and inspires. From being real and open at every touchpoint to evolving your message while staying true to your core values, this fireside chat will open your eyes to crafting a narrative that captivates and endures.