Tactics for Selecting Influencers Aligned with Brand Values and Audience

Marketers seeking to tap into influencers and creators face more options and opportunities than ever. Whether macro-, micro-, or nano-, selecting influencers well aligned with a brand's audience and values can pose challenges. This interactive, tactical lab session will feature a leading expert on influencer marketing. He'll share best and worst practices, and the advice he gives clients on building relationships with influencers that succeed. You'll learn tactics for:
• Evaluating agency partners in the influencer/creator space
• Avoiding pitfalls as you scale the number of influencers you work with
• Ensuring influencers and creators embrace brand values without diluting their authenticity

Tuesday 24 March 10:20 AM - 11:00 AM Lab B