Tactics for Enticing Gen Z and Gen Alpha

Companies seeking to attract and retain younger shoppers need to establish relevance to a generation with a unique mindset and very different preferences for learning about and engaging with brands.This session will feature three leaders at companies cementing their relevance with "Gen Zalpha." You'll learn about:
• Selecting authentic and relevant messages and spokespeople
• How younger shoppers make brand and purchase decisions
• Optimizing between screen time and IRL connections

Thursday 26 March 12:40 PM - 1:20 PM The Customer Engagement Stage