Amanda Hanych

SVP, Digital SKIMS

As Senior Vice President, Digital at SKIMS, Amanda leads global ecommerce, growth marketing, CRM, and product management. Her team drives digital strategy and customer experience, scaling the brand across markets and touchpoints. With more than 15 years of retail and digital leadership experience at brands including lululemon and Target, Amanda brings deep expertise in ecommerce and data-driven experiences to help brands connect with customers and accelerate growth.