Andrew Lipsman

Independent Analyst & Consultant Media, Ads + Commerce

Andrew Lipsman is an independent analyst and consultant at Media, Ads + Commerce. His industry coverage specializes in retail media—which he is known for anointing as “digital advertising’s third big wave”—and other areas of the digital media, advertising, and commerce ecosystem. He is also a founding advisor and strategist at retail media consultancy, Colosseum Strategy.

Previously, Andrew was a VP & Principal Analyst at eMarketer, where he covered retail & ecommerce and led the retail media practice. Before that, he was SVP of Marketing & Insights at comScore overseeing the company’s global marketing insights and thought leadership initiatives.

He has published more than a half dozen articles in the Journal of Advertising Research and is frequently quoted in The New York Times, The Wall Street Journal, The Economist, The Financial Times, Advertising Age, and Advertising Week.