Gloria Canales

Chief Digital Officer Coppel

Gloria Canales is the Chief Digital Officer of Grupo Coppel, one of the largest privately held retail and financial services companies in Latin America, with operations across Mexico and Argentina. She leads the company’s end-to-end digital transformation, including e-commerce, omnichannel experience, data, digital marketing, and advanced analytics initiatives that serve millions of customers across physical and digital channels.

Prior to joining Coppel, Gloria spent eight years at Amazon, where she held several senior commercial and marketing leadership roles, most recently serving as Marketing and Prime Director for Amazon Mexico, helping scale Prime adoption and customer growth in one of Amazon’s fastest-growing markets.

Gloria holds a BA in Economics and an MBA from Harvard Business School. She also serves as an independent board member and angel investor, supporting innovation and entrepreneurship across the region. She has been recognized by CNN Expansión as one of the Most Powerful Women in Mexico.