Katia Unlu

Chief Commercial Officer Boll & Branch

Katia Unlu is the Chief Commercial Officer at Boll & Branch, where she oversees the brand’s commercial strategy across marketing, ecommerce, retail, wholesale, and customer experience. She is responsible for driving growth, deepening customer relationships, and ensuring a cohesive omnichannel approach as the company continues to scale. Prior to Boll & Branch, Katia held senior commercial and marketing leadership roles at high-growth consumer brand, Birchbox, where she led teams through periods of rapid scale, channel expansion, and brand evolution. She began her career in planning at Macy’s.com, building a strong foundation in omni-channel retail and consumer insights. Known for building brands at the intersection of data, creativity, and customer understanding, Katia brings a sharp commercial instinct and a deeply collaborative leadership style. She is passionate about building high-performing teams and shaping how modern consumers discover, experience, and stay loyal to premium brands.