Kiri Masters

Retail Media Indusrty Analyst Retail Media Breakfast Club

Kiri Masters is a leading voice in the retail media industry, with a particular interest in  how the space is evolving with emerging AI-enabled shopping behavior. As host of the daily "Retail Media Breakfast Club" podcast and newsletter, she helps retail & brand leaders navigate industry disruption with pragmatic optimism. Her insights are informed by a decade in the industry, including founding an award-winning agency (acquired in 2022). She writes regular columns for The Drum, Forbes and WARC, and has been named a Top Retail Expert by RETHINK Retail for four consecutive years.