Melissa Gallo

Executive Director, Head of Client Success, CVS Media Exchange CVS Health

As Executive Director, Head of Client Success for CVS Media Exchange (CMX), CVS Pharmacy’s retail media network, Melissa is responsible for overseeing and leading all CMX functions related to Account Management, Insights and Strategy, Media Planning, Ad Technology Operations, and Media Performance and Activation.

Melissa is an industry veteran with over 20+ plus years in in Media, Product, and Operations. Most recently Melissa was the SVP, Global Exchange Operations for Yieldmo. Prior to Yieldmo, Melissa ran Revenue Operations for Walmart Connect. In her role, she led the US and India-based team responsible for ad campaign performance and optimization, technical operations, API partner and self-serve Advertiser Support, Ads Trafficking, Billing, and Ads Policy. Before Walmart, she worked at Index Exchange and IAB Tech Lab. At IAB she was responsible for the Modernizing Measurement Taskforce, IAB Tech Lab Content Taxonomy, Header Tag Working Group, OpenRTB and OpenDirect protocols.

Melissa is a cum laude graduate from SUNY New Paltz with a BA in International Relations. Melissa is a mother of two and she and her family are currently based in the greater Philadelphia area.