Misbah Uraizee

Co-Founder & CEO Nectar Social

Misbah Uraizee is CEO and Co-Founder of Nectar Social, where she's building the first agentic community commerce platform, helping disruptor brands transform community into measurable revenue. A Yale University graduate with a degree in biotechnology, Misbah brings over a decade of product leadership experience at Microsoft, Meta, and Twitter. Her career spans pioneering work across AR/VR technology, messaging platforms, brand-creator monetization, and content recommendation algorithms. At Meta, Misbah worked on core products for Facebook and Instagram, including the Content Recommendations Algorithm, brand-creator monetization, and messaging innovations. She holds over 10 patents and has presented at major industry events including ExpoWest and ShopTalk on the future of AI-powered commerce. Misbah's entrepreneurial journey began at age 12 when she launched a freelance web development business, building e-commerce sites for brands. In 2023, she co-founded Nectar Social with her sister Farah, drawing on their shared experience inside the world's largest social platforms.