Rajan Balasundaram

CEO Bayezon AI

Raj Balasundaram is the Founder and CEO of Bayezon AI, the world’s first Agentic Commerce Platform, designed to automate the entire online shopping journey—from discovery and decision-making to checkout and post-purchase support. Raj brings more than a decade of hands-on experience building AI systems that operate at enterprise scale. He has delivered AI platforms for global commerce and CX leaders including Emarsys and Verint, where his work focused on real-time personalization, decision intelligence, and AI-driven customer engagement across high-traffic retail environments. In addition to his industry work, Raj has been invited to speak at TED Talks and executive forums on the practical application of AI in commerce, with a reputation for cutting through hype and focusing on what actually works in production. At Bayezon AI, Raj is solving a critical gap in modern retail: shoppers increasingly arrive from ChatGPT and AI-powered search with clear intent, yet still encounter static PLPs, filters, and rule-based chatbots. Bayezon replaces this with autonomous shopping agents that dynamically generate personalized PLPs and PDPs, guide discovery, and execute cart and checkout actions using a retailer’s live catalog and business logic. Today, Bayezon AI is live with international retailers across fashion, beauty, and specialty retail, delivering conversion rates exceeding 18% and material gains in average order value. Raj regularly speaks on agentic commerce, AI-native retail architectures, and deploying AI at scale in revenue-critical environments.