Sarah Engel

President January Digital

Sarah Engel is the President of January Digital, the marketing leadership company and agency of record for clients like Carhartt, Kendra Scott, Interstate Batteries, and Steve Madden. She also serves as a Strategic Advisor to Shoptalk and Groceryshop, and was recently named to Adweek 50, honoring changemakers and growth drivers in marketing and technology.

With more than two decades of multifaceted experience, Sarah has guided teams, served on boards, and held key leadership roles, including President, Chief Marketing Officer, and Chief HR Officer for leading consumer and B2B brands. Notable positions include Vice President of Marketing and Creative Communications at lifestyle brand Lilly Pulitzer and CMO of retail data leader DynamicAction (now Edited). Throughout her career, she has connected consumers and driven growth for the world’s most impactful brands including Travelocity, Match, and Chevrolet.

She serves on the advisory board of Rebel Nell, a jewelry company empowering marginalized women, and as Chairperson of the Board of LSH, a nonprofit supporting vulnerable communities in Philadelphia. Her contributions to the industry have earned her recognition as a Top Woman in Media and Ad Tech, one of Women’s Wear Daily’s Top 20 Women Leaders in Business, and one of Footwear News’ Six Women in Power Creating Corporate Change.


2026 Agenda Sessions

Shoptalk After Hours: The Retail Rumble

Tuesday 24 March 16:25 - 17:05 The Marketing & Media Stage

Add to calendar 03/24/2026 16:25 03/24/2026 17:05 Shoptalk After Hours: The Retail Rumble The Marketing & Media Stage US/Pacific

Case Studies: Redefining Site Search and Discovery

Wednesday 25 March 10:20 - 11:00 The Customer Engagement Stage

Add to calendar 03/25/2026 10:20 03/25/2026 11:00 Case Studies: Redefining Site Search and Discovery The Customer Engagement Stage US/Pacific

Track Keynote: Balancing Excitement and Anxieties Around the Age of AI

Thursday 26 March 13:00 - 13:20 The AI Stage

Add to calendar 03/26/2026 13:00 03/26/2026 13:20 Track Keynote: Balancing Excitement and Anxieties Around the Age of AI The AI Stage US/Pacific

Shoptalk Spring 26 Key Takeaways

Thursday 26 March 13:30 - 14:10 The Marketing & Media Stage

Add to calendar 03/26/2026 13:30 03/26/2026 14:10 Shoptalk Spring 26 Key Takeaways The Marketing & Media Stage US/Pacific