Alembic is a causal AI platform for marketing teams to understand what actually drives growth. Instead of relying on correlation or last‑touch attribution, Alembic reveals true cause‑and‑effect across channels, campaigns, and customer behavior.

By connecting marketing and business data, Alembic shows why performance changes and which actions genuinely influence revenue, conversion, and retention. Teams can test budget shifts, channel mix changes, and campaign strategies before spending—making attribution clearer, optimization smarter, and decisions easier to defend.

Alembic gives marketers explainable, decision‑grade insight—so growth leaders can reduce wasted spend, align with finance, and scale with confidence.

Alembic, in three takeaways:

1. From correlation to causation — understand what truly drives results.
2. Decision‑grade attribution — insights you can act on and defend.
3. Test before you invest — know the impact before you spend.