CVS Media Exchange® (CMX®) creates meaningful connections between brands and shoppers at CVS® — the #1 trusted retail pharmacy. Powered by first-party data from over 90 million addressable ExtraCare® members, we utilize predictive shopper insights to drive personalized, one-to-one interactions that shape how consumers engage with essential brands. Through hyper-relevant omnichannel engagement, CMX offers flexible, managed, and self-service campaign solutions that bridge digital and in-store activations — all while closing the loop on reporting and measurement. With local reach at national scale, customers come to CVS for everyday items that make their lives healthier, happier, and more productive. By partnering with CMX, brands can reach our most loyal, valuable shoppers — advancing your brand’s health while supporting our customers on their wellness journeys.