Blazing New Trails with Talent, Creators, and Influencers

The past decade has transformed the ways that consumer brands work with talent – the spectrum from stars of stage and screen to digital creators and influencers. As social media use shifts and fame and influence wax and wane, how should today's marketer be evaluating who represents their brand? We'll feature senior marketers highlighting their new approaches to partnerships with creators and beyond. 🔥