Case Studies: Successful Product Launches and Category Expansions

Hear from four retail rockstars as they reveal the secrets behind their boldest product launches and strategic market shake-ups. For the first half of this session, two senior leaders from Hanes will share how they create, launch, and market new products and seize new opportunities. In the second half of the session, we'll feature presentations from two amazing brand innovators. These compelling case studies will show you how they spotted untapped opportunities, created buzz-worthy experiences, and crushed it in new spaces. Whether it’s launching a game-changing product or reshaping their brand’s footprint, these real-world stories are packed with inspiration to help you think bigger and act bolder. Get ready for actionable insights that could spark your next big retail breakthrough!