Catering to Niche Markets

This session will explore how brands and retailers are scoring big by thinking small—tapping into often overlooked market segments in fresh, bold, and totally unexpected ways. From hyper-targeted products to super-personalized experiences, these retail game-changers are proving that going niche is the new way to win. In a fun, talk-show-style session, we’ll chat with industry leaders who’ve nailed the art of serving overlooked audiences. Expect lively conversations, plenty of “aha” moments, and inspiration for how leaning into these unique opportunities can spark growth and keep brands ahead of the curve!