Ecommerce Personalization that Creates Joy (And Drives Sales)

At Shoptalk Fall last October, Forrester’s Brendan Witcher shared a heavy truth: while 92% of digital pros say they’ve made significant investments in personalization, only a third of shoppers feel like brands are actually nailing creating relevant, customized experiences. Ouch. Closing this gap is a must if we’re serious about putting the customer at the heart  of ecommerce. In this session, you’ll hear from three retail rockstars who’ve cracked the code on personalization. They’ll share how they’ve created experiences that make customers smile, feel seen, and hit "buy" with confidence.