Generative AI and the Next Generation of Search

For over 20 years, search has been largely the same drill: type in some keywords get a list of links, and generally find what you were looking for. Despite the launch of new search features, nothing significantly disrupted that fundamental experience...until now. LLMs and generative AI are enabling a reimagining of how we seek and find digital content. This session will feature three organizations discussing the implications of the next generation of search and how they are adjusting their strategies to help shoppers find them and their products.