Inspiration and Discovery in Digital Shopping

 Search is all about helping shoppers find products they know they want, while discovery is about surprising shoppers with things they didn’t even know they wanted. But as search evolves from keyword-driven to conversational, it's blurring the line between search and discovery. This session will feature four executives from top retailers and consumer brands talking about how they’re keeping search sharp for those gotta-find-it-now moments, while also making it a tool for sparking inspiration and discovery.