Keynote: Crafting Relevant, Modern Brand Stories Through Creativity, Heritage, and Sustainability

Brands are more than products; they are powerful expressions of culture, identity, and innovation. And the tools leaders have to shape brands and tell their stories are rapidly changing. In this fireside chat, the CMO of Pandora Jewelry will discuss her experience evolving the company’s positioning and story, sharing insights on how Pandora blends heritage with modern trends to maintain cultural relevance with today’s, and tomorrow’s, customers.