Keynote: From Screen to Scale: Unlocking Opportunities at the Intersection of Retail and Media

Retail media is reshaping the entire landscape of occasions for communicating with customers. But it’s not the only new, rapidly growing, game in town. In this session, the President of Advertising for an iconic media company will share how she and her team are throwing out old gameplans in favor of new approaches to partnering with and delivering value to the marketers they work with. Fun fact: sometimes the best plan is to improvise!