Measuring Retail Media and Holistic Marketing Effectiveness

Retail media, social marketing, and all the myriad other ways to reach customers are not making it any easier figure out whether your marketing efforts are truly paying off. RMNs can supply unprecedented insight into who’s buying based on what message, but they can also lack trust and transparency. In this session, top leaders will unpack their latest approaches to measuring retail media performance and overall marketing effectiveness. From advanced attribution models to tying campaigns to real-world results, you’ll get ideas on evaluating impact across channels.