Operations' Role in Building and Maintaining Brands

Once upon a time, product and marketing teams defined brands. Today, though, ops and supply chain teams also play a critical role in making and keeping the promises that brands make to customers. With a nod to today’s era of collaborating cross-functionally, this session will feature three executives who will explore how ops and supply chain prowess help define and shape a brand, including making sure products make it from point A to point B when they need to, backing traceability and sustainability assurances, and more.