Pushing the Limits of Commerce Media

The meteoric growth of retail media (or, more broadly, commerce media) is driven by a combination of first-party data and measurement accountability. But where retail media gets exciting is at the frontiers of the space, including video and other engaging creative, going off-site, and extending retail media’s reach in-store. Some of the greatest architects of retail/commerce media will share perspectives on the current state of the art, as well as where the industry is going.