Restructuring Digital Teams for a Unified Commerce World

For the past couple of decades, digital teams were mostly insulated from corporate restructuring. The most tech savvy employees in what’s typically been the fastest growing part of a retail business were seldom on the chopping block. But times have changed, and technologies like generative AI and retail trends like the rise of unified commerce are leading companies to rethink their digital teams and the skills those team members need. In this session, ecom veterans will share the emerging organizational best practices for strengthening digital talent and team structure.