Successful Rebranding Stories

Rebranding is risky business. Shake things up too much or too suddenly, and loyal customers might start eyeing the competition. The trick is to spark fresh interest and bring in new fans—without alienating your loyal base. In this session, three senior executives will share how they successfully relaunched brands or products. From getting buy-in from stakeholders to keeping customers on board, they’ll break down their game plans, wins, and lessons learned.