The Leading Edge of Storytelling

Brand marketers must reshape how they tell stories as new media create new modes of storytelling, as consumer attention spans shift and fragment, and as the culture evolves. But the importance of storytelling in persuading customers to pick this brand over that one, to buy this product or not, has never been more important. Leaders doing brilliant work on telling their brands’ stories in moving, meaningful ways will share how they create the brief, assess options, and make bold choices.