Track Keynote: Amazon's View of Search Options and Opportunities

The humble search box has been a staple of ecommerce forever—simple, reliable, and consistent. But things are changing. While features like visual and conversational search aren’t exactly new, the last few years have seen major leaps in technology and shopper interest, giving retailers a golden opportunity to shake up how they approach search. In this Track Keynote fireside chat, Amazon’s VP of search and conversational shopping the architect of Amazon's search transformation will share insights into the innovations and features they’ve recently rolled out, the AI behind the features, how they’re teaching shoppers to use them, and what they’ve learned so far about adoption and results.