Track Keynote: Anticipating Customer Needs to Deliver Convenience, Speed, and Delight

Creating a welcoming retail vibe doesn’t always mean rolling out the slow, friendly, "let’s-chat-about-your-day" treatment. Sometimes, it’s about making shopping so fast and easy that customers want to high-five you on their way out—while still keeping a feeling of fun and delight. Tech plays a big role here, helping companies read the room (or browser) to figure out what customers need, how much time they have, and what will make them happiest. In this Track Keynote, the CEO of a fast-growing apparel brand will share how her team is speeding things up, smoothing out the bumps, and still sprinkling in some magic. She'll also discuss how they’re measuring the business benefits of those good vibes and smooth moves.