Track Keynote: Personalizing Discounts and Promotions to Drive Sales and Loyalty

Optimizing pricing and promotions is one of the trickiest balancing acts in retail today. Few aspects of the business create such a direct link between customer satisfaction and the bottom line. Getting away from the world of constant markdowns that can erode your margins and incentivize shoppers to only shop the sale. But at the same time, budget—constrained customers appreciate a retailer that feels their stress. This Track Keynote features the Chief Merchant of one of the largest retailers in the U.S. He’ll share how his organization is leveraging technology to optimize prices and personalize promotions, both in-store and online.