Building a Professional Brand on Social Media

For this interactive tactical lab, find out what it takes to craft and maintain a standout professional presence online. Attendees will learn to balance personality with professionalism and how to grow trust through consistent engagement. Learnings will include:
• Establishing tone, visual identity, and thought-leadership that travel across channels
• Approaches for community building and authentic interaction
• Workflow design strategies for optimizing your content output

Wednesday 25 March 11:10 AM - 11:50 AM Lab B