Engineering Serendipity to Inspire Purchases

This panel unpacks how brands can create ‘kismet’ moments of inspiration to motivate purchases. We’ll highlight data strategies and storytelling that turns casual browsing into joyful discovery. We’ll examine:
• Ways to curate effective discovery paths without losing authenticity
• Orchestrating in-store touchpoints that reveal adjacent choices and add-ons
• Social proof, storytelling, and UGC to spark inspiration at the point of decision

Wednesday 25 March 9:30 AM - 10:10 AM Stage 4