Incorporating Video into Storytelling
In this tactical lab, we’ll explore practical ways to integrate video into brand narratives and how video can motivate audiences from interest to action. Takeaways will include:
• Methods for defining clear purpose and success metrics of video storytelling
• Building repeatable creative frameworks, hooks, arcs, and templates to keep videos on-brand
• Tackling concerns/criticism and finding the sweet-spot for utilizing AI-generated video content
Wednesday 25 March 10:20 AM - 11:00 AM Tactical Lab B
Building Emotional Connections With Shoppers
Reshaping Shopping & Customer Behavior
Speakers
Chief Product Officer, Whatnot
Chief Creative Officer & Co-Founder, Movers+Shakers
