Incorporating Video into Storytelling

In this tactical lab, we’ll explore practical ways to integrate video into brand narratives and how video can motivate audiences from interest to action. Takeaways will include:
• Methods for defining clear purpose and success metrics of video storytelling
• Building repeatable creative frameworks, hooks, arcs, and templates to keep videos on-brand
• Tackling concerns/criticism and finding the sweet-spot for utilizing AI-generated video content