Maximizing the Return on Influencer Marketing

This session will explore how the quest for authenticity and humanity is inspiring brands to extend and deepen their influencer marketing efforts, and how they are making sure those efforts are paying off. Three marketing leaders will discuss:
• How brands are identifying creators and influencers with complementary values and relevant audiences
• Creative approaches to influencer marketing that feel authentic and stand out from the crowd
• How leaders measure the return on their influencer spend, and apply those learnings to improve future campaigns

Wednesday 25 March 10:20 AM - 11:00 AM The Marketing & Media Stage