Planning and Executing a Pop-Up Retail Experience

Temporary, highly curated retail experiences have become a powerful way for brands to spark excitement, test new geographies, and create immersive moments. This session breaks down how to execute a pop-up that delivers both immediate impact and long-term brand value. Speakers will cover:
• Marketing tactics and authentic engagement with creators and influencers to amplify brand, community, and discovery
• Making the right operational decisions including location, duration, and curation
• Methods for measuring traffic, conversion, and long-term ROI

Tuesday 24 March 9:30 AM - 10:10 AM Lab B